SEO guide to make a network of independent portals

11/14/2020 12:00 AM by seowebsitestats in Seo

In this blog you will find guides and articles on how to develop portals successfully and monetize them by various means. In them I give some brush on how to manage a wide network of portals but I had never delved into how to Independent the portals from each other in part because there are already many blogs that talk about this.

However, I have considered that it would be positive for me to make my own enumeration and thus complete the Seo Website Stats blog. I also think that maybe I can add some differentiating aspect.

This post is written, as always, based on my experience, which in this case is extensive, because since 2003 we have developed and positioned more than 500 portals oriented to Adsense, Amazon and other affiliate systems. From the agency we have also helped to develop and position other networks of other professionals and agencies, so I consider that this methodology is validated. Start:


SEO guide to make a network of independent portals


What will be our goal?

We seek that Google does not link all the portals completely and in this way be able to link them to each other.

Note that I say “completely” because it is impossible for the link to be null, first because it would be very expensive to reduce the relationship between portals to zero, and second because we want to link our portals to each other (cautiously, yes) to reduce the cost of link building.

To achieve this goal we will take a series of precautions and keep in mind that SEO is not binary, that is, the relationship between 2 portals will not be “related” or “unrelated”, but there will be a degree of link between 0% and 100% that we will try to be small, far from being complete, but not null.


How are we gonna do it?

In essence, we will try to reduce the indicators and patterns that may suggest that 2 portals are close. It is true that Google has evolved a lot and that it is able to know the link between portals even if we do everything I describe below but I again emphasize that we do not seek the null link, but separate them as much as we can.

I must also comment that it is not easy to know what impact each action has, because it is difficult to isolate each aspect and measure it independently, but we have been able to confirm that taking care of these indicators it is possible to position a network and link it internally. Among these indicators some are known:


Variety of IPs

If we have a very wide network it will be too expensive to have one IP per portal but at least we must tend to have the more better and the more distant they are, the better. Having very close IPs like and is almost like having just one. Having ranges as far apart as possible will be desirable.


Variety of servers

Each hosting company usually has a range of IPs and other set of indicators that Google can identify. That’s why I work with many hosting companies, which comes at a cost. To those who respond best I contract more resources. I try not to host in the same hosting 2 portals of the same theme in anticipation that in the future they will link between them.


DNS variety

I have nothing clear that this serves much, because Google can link 2 portals in many ways even if they have different DNS but it is something that I still take care of. I alternate the DNS that the hosting server gives you with own DNS (ns1.everything.TLD, ns2.everything.tld).


Varied and secret Whois

I vary the Whois and often use a Whois Guard. I also have more than one domain registrar to prevent said Secret Whois from ever being similar.

Search Console, Adsense and Analytics
I don’t always put Analytics and I don’t always use Search Console. When I do I use different emails and have proxies for it (and other purposes).

I have more than one Adsense account. This is the most complex part as each Adsense account must Bill.

We also have some portals that we simply don’t monetize and act as an authority channeler, nothing more.


User response

This is the most important aspect: that each portal is taken care of and gets organic traffic. We must avoid the temptation to do pre Panda SEO where it was easy to position garbage. It is much more profitable to take care of the portals, to make them professionally so that Google trusts that portal and you can both monetize it for years, as well as Get links from it that really work.


Link building

The above indicators could be classified as onpage type. A second group of indicators are those of link building. There are 2 aspects to take care of.


Linking between portals in your Network

This is the obvious thing, if you massively link between your portals, Google will know that there is a high link between them. This does not imply a penalty. Years ago it did, but now it doesn’t. This implies that Google would start to consider portals as one, therefore links between portals would not add authority. They would upload the DR, the DA and the authority metrics of the SEO tools but not the positioning in Google.

In the extreme case of many portals linked all to all, Google would consider them the same as a single portal and their positioning would depend on incoming External links to the network. I know several networks like this and in one of them they did just the perfect test: they were 40 portals linked all with all that merged into one and kept almost the same their positioning.

The right thing therefore is to link prudently and unidirectionally. I usually use and recommend the following formula:


Square root formula

It would be something like that. If we have N domains I make a kind of square Pyramid of X floors, X being the square root of N. for example if we have 49 portals I would make 7 floors. Each floor only links to those above and each portal links to a portal of each of the upper floors.

In the case of N = 49, each portal of the initial floor would pull 6 links, those of the next floor would pull 5, etc. would not do it in a straight line. The idea is that avoiding patterns Type A binds to B and C, and B binds to C.

A little messy, isn’t it? The concrete thing with an Excel for the case of having 25 domains (link to Excel if someone wants it), the x indicate that a link is published from one portal to another.

Here we adhere to the rule of avoiding the straight line or clear patterns. We see that 1 binds to 6 and 6 to 11, so 1 cannot bind to 11 and does so to 12. There are more possible patterns but this is enough to minimize linking between portals. In total we take out 50 and in general if we have P floors would come out P^2*(P-1) / 2.

For interlinking between portals to be profitable it is necessary to have at least 25 portals. With less than that we could remove links but very few or we could remove but linking in excess of the portals of the network. For example with 9 portals just 9 links. With 25 we take out 50 (twice per portal), with 100 we take out 450. I also do not recommend huge networks.

If the network did not have a perfect square root, we can assume that it has one more floor and make a similar Excel leaving the empty gaps where we do not have domain.

I repeat that this is just a way to link. There is more, but this is a very good reference. If we have for example several separate networks we can also take a few links from one network to another. The important thing is not to be greedy or make loops of any kind.


External link pattern

We cannot base link building on our network alone. Interlinking is a support but we must nurture the network of authority. In an extreme case if we do interlinking but each floor part of authority 0, it will transfer so little authority that we will position below our possibilities.

We must nurture as many floors as we can and at least get links for the first. For this we use links from other portals and:

We should avoid using the same linking pattern for 2 portals on our same network.

This again involves an additional effort, because it is not easy to get good links and at a good price or free, but if we are lazy in the end we will have a network nourished by only a few external resources and it will be very suboptimal. I already talked about this a long time ago:

Yes I see appropriate to reuse some portal to get more than 1 link but that 2 portals of our same network do not share too many incoming links.


Final Words

If you develop a network of portals, either for Adsense, Amazon, as satellite portals to support your business or for any other purpose, you will get higher performance the more you are able to independent each portal. The more links your portals have, the more external link building you will need.

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