SemRush Tutorial and keyword strategy

11/09/2020 12:00 AM by seowebsitestats in Seo

We have talked several times about the SemRush tool, for example when talking about the quality of a link, How to measure user response or, simply, when reviewing the most important SEO tools. It was necessary to have an introduction guide to SemRush that would allow us to understand what it offers and how it works.

In this post I will present the main utilities of SemRush analyzing a concrete case of success page in the technology sector, one of the most competitive. The page ( it’s not mine but I really like its keywords and content strategy, and that’s why I chose it to analyze it in this post.

To be able to try the tool, at the end of the tutorial you will have a link that will allow you to try the complete tool for free for 14 days. Start:

semrush tutorial

What is SemRush?

SemRush is a very complete SEO tool that allows, mainly, to do analysis of the competition, measure the visibility of a page and do keyword studies.

If you don’t know what visibility is, I recommend that you read the post on SEO metrics and tools first. As I said in that post, in addition to the 3 points I just mentioned, SemRush also offers information for Adwords campaigns (SEM) or a list of (almost) all incoming links of a domain. This information is available for 28 countries (28 Google search engines) and Bing (USA). For it also provides specific mobile traffic data.

As I said, in my opinion SemRush is the best SEO tool that exists on the market, not only for the information it offers, but for the price, which in its most popular version does not exceed 70 € per month.


SEO strategy

Whenever we want to develop a successful web project we must previously define an SEO strategy, whether we want to develop a prestigious page, or if we want to create a small portal focused on micro niche. And this SEO strategy should always start with a study of keywords and a content strategy (remember that we are always talking about white strategies and portals that are maintained over time).

First we must create content that can generate user response. Surely we want to analyze the competition, see which pages work and try to figure out why. Then we will try to give strength to those contents. For the latter we will analyze again several portals to measure in which we will be interested in trying to place a link and its value.


In short, the strategy could be summarized as:

  • I’m looking for the keywords I want to attack.
  • I analyze the competition that is positioned with those keywords.
  • I define the sections and contents of my page to attack these keywords.
  • I look for portals where to link analyzing for it the candidate portals.
  • And now yes, let’s review these points with


Keywords and content strategy

Suppose we are going to make a portal about the iphone 12. The first thing we will do is ask SemRush about “iphone 12”.

We type “iphone 12” (without quotes) in the search engine and then click on “View full report”.

He suggests US related terms, but for now we’ll focus only on the “iphone 12”, so we’ll filter by that term.

We get the following table:

For each of those terms we will have to choose how we attack it. It is reasonable to attack the main term from the cover and the rest from posts or tags (if we talk about WordPress). We will put together similar terms like “iphone 12 price” and “iphone 12 price”, and create the contents.

We can see that ( has done exactly that:

  • “iphone 12” from cover:
  • “iphone 12 price” and “iPhone 12 price” from post:
  • “iphone 12 features” from post:

And so with more terms. We even see that you are already preparing your strategy for the following model with a tag:

If we analyze its contents (those urls) we see how it also attacks many related terms and secondary keywords. To ensure certain secondary results, create specific posts, such as

I will not list the hundreds of examples that can be extracted from this website, but I think you can get an idea. This portal has attacked each and every term suggested by SemRush. I can’t guarantee you used this tool, but it seems so. And in all it is Top 10.

Why has he positioned himself so well?

That’s another matter. A correct keyword study gets SEO actions to give you maximum results, but it does not guarantee that you position yourself. For this you need to have covered the 3 legs of SEO:

  • SEO onpage
  • Link building
  • User response

We will not go into measuring those 3 legs on this website. We will simply assume that it has Answer, good links and the correct HTML. What I want to underline is that:

If you have a good onpage SEO, good links and user response, What differentiates some good results from other very good ones, is having the right choice of keywords.


Secondary keyword strategies

Sometimes the success of our positioning depends on the competition. Perhaps the main keywords of our theme are in possession of portals with a strength and a greater user response than we can get. In these cases, continuing to invest in those objectives may not be profitable.

We must analyze the strength and response of users of our competitors and discard the keywords that are out of our reach. When this happens, we can focus on getting less competitive keywords.

I call this strategy secondary keywords strategy and it has saved several of our projects. Again, the choice of keywords is key.


Page analysis and competence

Looking at these brief reports, we can know that both pages have similar visibility. I say only “similar”, because I can not say that one has more traffic than the other. The metric that SemRush calls “traffic” should never be taken as something absolute, neither as total visits nor organic, but as a value that serves us to compare pages of the same theme. The margin of error of this value is important, since it is based on a sampling of high and medium traffic keywords, and on an estimate of the traffic generated by each search for each position.

We cannot, therefore, take these values as absolute, but as reasonable approximations of the visibility of a website. I can assume that both pages have similar traffic right now and that Ipadizate has lost traffic in recent months, probably more than half of its traffic.

iphone 12 keywords


Discover keywords

The analysis of the competition is also useful to discover keywords that we had not thought of. In summary:

When I prepare the content strategy of a new portal, I first look for keywords with SemRush suggestions, and then I look for new keywords by analyzing other portals. I discard those that I can not satisfy and add some that I think improves the portal even if it is not searched.

That’s exactly the strategy we use with the new niche portals.


Incoming links

With SemRush you can also know the incoming links of a page, know how many different domains or IPs are, the anchors, if they are follow or not follow and, in short, the rest of the values that usually offer this type of tools. But it is not the most complete. For these measurements I prefer Ahrefs, which has a larger database, and offers more information.

SemRush is not the best tool for measuring links, but it can be a cheap solution if you don’t want to hire a second tool.


Try SemRush for free

We have reviewed some of the utilities that SemRush offers, but it is best to try it yourself. As I commented at the beginning of the post, SemRush has given me a promo code so you can try SemRush for free for 14 days. After that time, you decide whether to hire her or unsubscribe. Here’s the link:

Try SemRush for free

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